Restaurant Strategy Benchmark Marketing Business Ideas - S.W.O.T Analysis

Strengths-Weaknesses-Opportunities-Threats Analysis

The purpose of a S.W.O.T. Analysis is to determine your:

  • Strengths
  • Weaknesses
  • Opportunities 
  • Threats

You have the opportunity to analyze your business clinically without sugar-coating poor performance, or areas that require improvement. 

Evaluate your marketing and planning strategies, ask the question, what is working and what is not working?

Once you have determined your challenges you can assign the people responsible and at which date and time the task has to be completed.

Secondly, you can decide on the budget for achieving the goal. It is always very easy to say that you did not plan for the required expense, now you plan for it in advance. 

Actively you are managing your business rather than reactively and haphazardly running about when things inevitably go wrong.

To avoid a one-dimensional plan, “your opinion”, share your S.W.O.T. with your management and get their input and opinions. By sharing with your team and incorporating their opinions and strategies you will have their buy-in and achieve a better-balanced result.

  • If you struggle for time, like most of us, Optiman, Optimal Management Sytems is available to complete the audits on your behalf at a nominal rate.
  • Please contact Marius Joubert on 0605254998 or
Marius Joubert
Author: Marius Joubert

Founder of the first true community for the restaurant and hospitality industry.

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