A humanoid robot waiter carries a tray of food and drinks in a restaurant. Artificial intelligence replaces maintenance staff. The concept of the future. 3D rendering. See Less

Why is DISRUPTION such an important phrase today – should we not rather focus on INNOVATION?

  • Evolution. For healthy energy and the encapsulating of energy, the race for battery space is on,  High-capacity batteries deliver greater amounts of power at dramatically lower costs. This will drive innovation across sectors but will be especially useful for green energy applications like solar and wind power. There are already batteries that can store wind and solar power for extended periods.
  • Personal experiences. Virtual images taking care of you, Siri taking you on a road trip or a shopping experience to new malls. 
  • Sensory experiences. Your smell, hearing, feeling, visual, three-dimensional, and vibrational sensors, are all alert
  • Data Cocooning for instance all the services Siri can offer you in one encapsulated space or on one platform.
  • Convenience is everything. Content and app providers.
  • Collection of data. The convergence of the internet of things, data analytics, and artificial intelligence creates new opportunities for embedded intelligence, making products, robots, business applications, and health care diagnostics “smarter” than ever before.
  • Digital money and financial services.
  • Reaction time to information harvested.
  • Customer data ownership.
  • Spreading the word. 
  • Removing systemic blockages.
  • How do you maximise sales opportunities apart from food?
  • How do you add income from your four walls?
  • Alternative economy recycling, repurposing of recyclables, and generation of bio-energy.
  • Environmental impact and long-term sustainability.
  • Continental sustainability and 
  • Hole in The Wall operations/Dark Kitchens and Delivery Services.
  • Development of the perfect “to go” offering! What will this look like?
  • Understand what you do and do it exceptionally well.

Who are disruptive businesses?

  • Airbnb
  • Uber
  • DinePlan
  • Apple pay
  • Google pay
  • Venmo
  • Facebook’s libra payment method.
  • Amazon
  • Amazon Prime Video
  • Disney+
  • Hulu
  • Takealot
  • The Internet
  • Streaming movies
  • 3D Printing

The following technologies could prove to be at the forefront during 2022:

  • Voice-activated tech can be one of the big 5 tech factors, Search engine optimisation could change forever as more people are utilising voice-activated searching. Natural language processing and computer vision, integrated with robotics will help machines to understand people, their needs, and decision-making better.
  • Artificial Intelligence and analytical data will fuel synthetic data generation, driving machine learning, which means autonomic driving cars, using voice-activated tech as mentioned above. The choice of choosing and building your own personal artificial experience in virtual reality. 
  • Fake data generation is becoming a massive challenge to differentiate between the fact and or the fallacy. Trust becomes a massive factor as information based on Artificial Intelligence has to be handled correctly. 
  • The concept of a process in a forever changing system, so the trial period is forever however consistently changing and being updated, still a high risk of losing less tech advanced clientele.
  • The key set of new tech is DARQ: distributed ledger technology, artificial intelligence, extended reality, and quantum computing. History has shown that when sets of technologies like these converge over a short period of time, they can spark a massive change, letting businesses reimagine entire industries. DARQ will have the same game-changing effects.
  • Numerous companies recognize the power of DARQ and a high percentage of businesses are experimenting with one or more of the DARQ technologies, that could be key differentiators in their trade, and are substantially increasing their DARQ investments.

The Origins of Disruption

“Disruptive innovation” is a term coined by Clayton Christensen, referring to a process in which an underrated product or service starts to become popular enough to replace, or displace, a conventional product or service. In “true” disruptive innovation, the product takes root at the bottom of a market and in many cases, develops a bad or low-class reputation because of it. However, due to low costs, higher accessibility, or other advantages, the product eventually becomes more appealing than its contemporaries within the industry.

This is contrasted with “sustaining innovations,” the new inventions and modifications generated by incumbent businesses in an attempt to stay relevant with customers. These innovations can be valuable too, but in most cases, products and services developed along these lines become too sophisticated, too inaccessible, or too expensive to have any real lasting power. Accordingly, customers look to less expensive, sometimes radical alternatives to meet their needs.

The defining traits of disruptive innovators are lower gross margins, smaller target markets, and products and services that are often simpler than their contemporaries.

The problem with applying this term to any new business that challenges the industry is that it undermines what true disruption is. It tends to attract more attention to startups that are already getting attention, while the true disruptors are slowly climbing the ladder elsewhere, unnoticed by the industry giants they’re meant to replace.

Let’s see if we can reduce this information to a handful of keynotes for entrepreneurs who want to know more about innovation, especially in its most disruptive forms.

  • Innovation doesn’t have to be disruptive.
    Recall that disruptive innovation is only one type of innovation and you don’t have to be a “true” disruptor to make a difference in your industry. Google is a perfect example; Alphabet (Google’s parent company) is now one of the biggest and most important tech companies in the world, and it all started because Google’s founders could offer something a little better than what was currently on the market.
  • True disruption is a bit of a gamble.
    Even with a good idea in place, there’s no guarantee that a new technology or potentially disruptive idea will take hold. Some inventions require multiple phases of evolution before they reach their final form—and that means lots of inventions get lost in the shuffle before they get there, losing out to unsustainable practices, market shifts, or stagnation.
  • Disruption is oftentimes stealthy.
    Understanding disruption isn’t just about creating better ideas; it’s also about being defensive and looking out for new competition that might disrupt your industry in the future. If a startup is labelled “disruptive,” you might want to give it notice but the biggest threats to your business are the ones you won’t see coming. Dig deep and take all threats seriously, even if they’re starting out with lower profit margins and a smaller target market than you’d expect from a legitimate competitor.
  • “Disruption takes time. When Wikipedia launched in 2001, nobody would have predicted it would have the power to overthrow Encyclopaedia Britannica; this was a feat that took more than 11 years to accomplish. Disruptors don’t change the market after a month of being publicly available; it takes years, and sometimes decades, to take hold.

    With a better understanding of disruption, you’ll not only find it easier to wade through the buzzword-laden articles hyping up the latest startups to emerge from Silicon Valley, but you’ll also be poised to find faster, more sustainable forms of innovation in your own business.

    You may not be in the market to create the next LED or change the world with an invention on par with the transistor radio. However, you can, at a minimum, guard yourself against future industry disruptors and possibly come up with more competitive solutions to keep your business thriving”. Peter Daisyme


Marius Joubert
Author: Marius Joubert

Founder of Restauranthub.co the first true community for the restaurant and hospitality industry.

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